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Welcome to this week’s episode of What Happens in Between where we speak about how shaping your community through unique experiences brews more loyalty and promotion than hoping it resonates with all.
Kacie Willis, founding Producer of Could Be Pretty Cool and You Heard Me Write, tells us her story behind sound design and how one unique experience can transform the trajectory of your career. Join us on this week’s episode as Athena asks hard-hitting questions to uncover the how, the why, and the just for kicks–in business, in society, and in your personal life.
Kacie Willis, founding Producer of Could Be Pretty Cool and You Heard Me Write, tells us her story behind sound design and how one unique experience can transform the trajectory of your career.
During a specific sound design project, Kacie was struck by not what was being created but how it was being created; there was no hierarchy of work, no drama between technicians–everyone was passionate about the project and approached it as a team. They had FUN. Kacie’s perspective on collaborative art completely shifted and now that environment is accessible to everyone with her own production company, Could Be Pretty Cool.
When it comes to your work, who is your audience? Are they a part of your existing community or completely new members? What tactics do you use to attract new people into your world? How has the pandemic affected your work? With so many factors laced into art production, Kacie reveals strategic marketing for new audiences and relies heavily on honing her community of “1000 true fans.”
And to top it off, Kacie delves into the inspiration behind her podcast, You Heard Me Write. With an abundance of free time or maybe just a spare 60 seconds, Kacie calls herself the social media comment warrior–the confidence to reply to a social media post with your own educated opinion without being argumentative. You Heard Me Write was born out of the power of anonymity and brought up by the Sound Up Accelerator Program. Listen in on the week’s episode for Kacie’s expertise in knowing the right time to pivot and bringing your community along for the ride.
Question of the Week: How can I improve my active listening skills?
About the Guest
Kacie is a creator and arts advocate based out of Atlanta, Georgia. She earned her BS in Music Recording Technology from Hampton University and MFA in Sound Design from Savannah College of Art and Design. After participating in the 2019 Spotify Sound Up accelerator program she formed the production company Could Be Pretty Cool whose mission is to produce unique creative experiences to inspire community building through the arts. Kacie has also served as a theatrical sound designer, arts administrator and speaker for local and national arts and cultural organizations.
- Organic connection within your community
- Marketing strategy in attracting newcomers
- Pivoting your career with societal curveballs
- Being passionate and having fun in your work is priority
- Turning a social media comment into and educational space